NXXT Golf Partners with Rust-Oleum Professional Solutions to Set a New Standard in Tournament Presentation

Strategic partnership reinforces NXXT’s commitment to elite competition and modern brand integration.

NXXT Golf is proud to announce a new partnership with Rust-Oleum Professional Solutions, naming the global leader in professional-grade coatings and marking systems as the Official Course Setup Sponsor of the NXXT Women’s Pro Tour.

This partnership represents more than operational support—it reflects a shared commitment to performance, visibility, and delivering a best-in-class competitive environment across every NXXT event.

Where Performance Meets Precision

As one of the fastest-growing platforms in women’s professional golf, NXXT continues to invest in every layer of the athlete and fan experience. Course setup is no exception.

From boundary definition to hazard visibility and teeing ground presentation, precision marking is fundamental to competitive integrity. By integrating Rust-Oleum’s professional marking paint products across all tournaments, NXXT is elevating the visual and functional standard of its events—ensuring consistency, clarity, and durability under real tournament conditions.

For Rust-Oleum Professional Solutions, this partnership provides a high-performance proving ground—showcasing their products in a demanding professional sports environment where precision and reliability are non-negotiable.

Introducing “Tournament Tough” — A New Content Platform

As part of the partnership, NXXT Golf and Rust-Oleum will launch “Tournament Tough,” a new digital content series designed to spotlight the unseen backbone of professional tournament execution.

The series will:

• Showcase the full lifecycle of course setup at NXXT events

• Highlight the durability and performance of Rust-Oleum products in live competition environments

• Provide behind-the-scenes access to the standards required at the professional level
  

“Tournament Tough” is more than content—it’s a scalable storytelling platform that connects brands directly to the preparation, performance, and authenticity that define elite sport. The series is available on the NXXT Golf Instagram accounts.

Building a Modern Sponsorship Model

This partnership is another step in NXXT Golf’s broader strategy to build meaningful, integrated relationships with brands seeking more than traditional logo placement.

By combining on-course product integration, digital storytelling, and consistent exposure across a national tournament schedule, NXXT offers partners a platform to:

• Demonstrate product performance in real-world environments

• Engage directly with athletes, fans, and industry stakeholders

• Align with one of the most dynamic growth stories in women’s professional sport
  

Leadership Perspective

“This partnership is exactly the type of alignment we’re building at NXXT,” said Dave Hanley, Chief Commercial Officer of NXXT Golf. “Rust-Oleum Professional Solutions delivers best-in-class products that directly impact the quality and presentation of our events. More importantly, they understand the value of showing up inside the sport—not just around it.

Together, we’re creating something that is both operationally essential and commercially powerful.”

Ben Sieben, Director of Product Management for Rust-Oleum Professional Solutions added: “We’re excited to partner with NXXT Golf and support a tour that is clearly investing in the future of the game. This collaboration allows us to showcase the performance and reliability of our marking solutions in a true professional environment, while also aligning with a platform that is growing quickly and thinking differently about how brands engage in sport.”

A Shared Vision for Growth

NXXT Golf and Rust-Oleum Professional Solutions are aligned in their focus on quality, innovation, and long-term impact. Together, the partnership sets a new benchmark for how brands can integrate authentically into the fabric of professional competition.

As NXXT continues to expand its footprint, partnerships like this will play a critical role in shaping the future of the tour—and redefining how brands participate in the next era of women’s professional golf.

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About NXXT Golf

The NXXT Women’s Pro Tour is a leading developmental tour in professional golf, providing elite competitive opportunities and a direct pathway to the LPGA and Epson Tour through its “Drive to the LPGA” initiative. With a growing national schedule and an innovative commercial model, NXXT is redefining the landscape of women’s professional golf.